As originally published on Forbes
By Anthony Hitt, President & CEO, Engel & Völkers Americas
There are countless articles and books extolling the importance of organizational culture, but when it comes down to defining what culture is and what sets one company’s culture apart from another’s, things become a bit more nebulous. Is it the people? Is it certain operating standards? The client experience? I believe it’s a combination of these and other factors that coalesce to form the unique DNA that makes up each organization’s brand identity.
When a client walks into an Engel & Völkers shop, be it in Belize, Minneapolis or Budapest, they can expect a certain look, feel and experience. Similarly, when that client is looking for a home across the…